Un mono huye al entrar una máquina para talar árboles en el Amazonas.

Interactive expo (comic + AR)

The CCOO Foundation sought to create an exhibition that spotlighted the importance of securing international labor union agreements.

To make the impact tangible, we used Augmented Reality to show how these agreements could improve the daily lives of workers in underprivileged countries.

With the goal of making it easy to transport and operate without any support equipment, we developed a two‑layer narrative proposal. The first layer is presented using three roll‑up panels. Each one contains one chapter of the story in comic format.

An exhibition in comic format, featuring QR codes that activate Augmented Reality content.

The second narrative layer emerges via augmented reality. No app installation is required—simply by activating the existing QR codes, certain panels transform into animated vignettes that illustrate how workers’ living conditions in some countries could change if international labor agreements are signed.

The immersive experience bridged policy with empathy — turning abstract concepts into powerful, visual stories of change.